Data Driven Selling in K12 – Quick Start Guide
It is easy for a sales force to fall into a comfort zone. Data-driven decision making techniques can help insure that Reps are reaching beyond their current contacts. In many companies there is a great...
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An Education Consultant Speaks – School Sales & Marketing 101 Part 1
Rookies in the education market make a set of common mistakes. There are five concepts you need to grasp about selling to schools that will help you avoid execution error as you enter the learning...
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An Education Consultant Speaks – School Sales & Marketing 101 Part 2
Do you need to pick a target market when entering the education market? One of the true signs of a rookie is a business plan built on selling to all schools. Just because all schools should be using...
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Harnessing the Power of Story for Educational Sales – Part 1
In this first of a two part series, guest blogger James Mayfield Smith responds to my post on Storyline in Textbooks and Video Games. James has the coolest job title I think I’ve ever seen – Applied...
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Harnessing The Power Of Story for Education Sales – Part 2
In this second of a two part series, guest blogger James Mayfield Smith responds to my post on Storyline in Textbooks and Video Games. James is an educational consultant, sales executive, and trained...
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