Data Driven Selling in K12 – Quick Start Guide
It is easy for a sales force to fall into a comfort zone. Data-driven decision making techniques can help insure that Reps are reaching beyond their current contacts. In many companies there is a great...
View ArticleAn Education Consultant Speaks – School Sales & Marketing 101 Part 1
Rookies in the education market make a set of common mistakes. There are five concepts you need to grasp about selling to schools that will help you avoid execution error as you enter the learning...
View ArticleAn Education Consultant Speaks – School Sales & Marketing 101 Part 2
Do you need to pick a target market when entering the education market? One of the true signs of a rookie is a business plan built on selling to all schools. Just because all schools should be using...
View ArticleHarnessing the Power of Story for Educational Sales – Part 1
In this first of a two part series, guest blogger James Mayfield Smith responds to my post on Storyline in Textbooks and Video Games. James has the coolest job title I think I’ve ever seen – Applied...
View ArticleHarnessing The Power Of Story for Education Sales – Part 2
In this second of a two part series, guest blogger James Mayfield Smith responds to my post on Storyline in Textbooks and Video Games. James is an educational consultant, sales executive, and trained...
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